Water and waterless - offset printing
Offset printing is the most popular type of printing in today's printing industry. It is true that it has many varieties and uses different techniques and materials (paint, paper). The main division is cold printing, where the paint is fixed by soaking into paper. While the 'hot' offset where the printed paper web passes through the drying tunnel.
The classic offset (water) is associated with the use of water rollers and hydrophilic and hydrophobic surfaces, however, this method is already abandoned due to the difficulty in obtaining a good balance of water and oil paint.
The successor of this method is anhydrous offset printing where silicone molds are used instead of water.
Ulotki, wizytówki, szyldy - tak, są potrzebne
Bez gadżetów reklamowych ani rusz. Zwłaszcza, jeśli prowadzisz jakiś sklep, albo oferujesz jakieś usługi "dla ludności". No bo jak to - fryzjer bez szyldu i wizytówek, albo sklep c ciuchami bez ulotek? Nie ma opcji To jest po prostu konieczność. Właściwie to określenie gadżety reklamowe jest nomen omen niewłaściwe. Nie chodzi o to, żeby zarzucać klientów ulotkami, czy wciskać im wizytówki. Dobrze, żeby dać ludziom znać, że tutaj, o tak - właśnie tutaj, jest nowy sklep z fajnymi ciuchami. Albo solarium. Albo sklep z winem. Albo... No, dopiszcie sobie cokolwiek.
Basics of print advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.